| 3.1 What is a Search Engine? |
| 3.2 How search engine works? |
| 3.3 Structure of SERP |
| 3.4 What is SEO? |
| 3.5 Types of SEO and Techniques |
| 3.6 What is Onpage? Factors of onpage |
| 3.7 What is Offpage? Factors |
| 3.8 Paid Tools |
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Get Internship in Digital Marketing Certificate by Completing entire turtorials and take the finsl exam to get certified in Digital Marketing.
This is auto generated E-Certified.
Whether you have an app, blog, YouTube channel, or want to manage publicity for your college fest; digital marketing can help you reach millions!
Digital marketing is one of the hottest career options these days with thousands of internships and jobs being added everyday.
Whether you like numbers, or wordplay, or designing things; digital marketing offers a heady mix of creativity for everyone.
| 1.1 Introduction of Marketing & Digital Marketing |
| 1.2 Brief Introduction about DM? |
| 1.3 Scope of DM? |
| 1.4 Who can Learn DM? |
| 2.1 What is Content marketing? |
| 2.2 How to get Content ideas? |
| 3.1 What is a Search Engine? |
| 3.2 How search engine works? |
| 3.3 Structure of SERP |
| 3.4 What is SEO? |
| 3.5 Types of SEO and Techniques |
| 3.6 What is Onpage? Factors of onpage |
| 3.7 What is Offpage? Factors |
| 3.8 Paid Tools |
| 4.1 Introduction to Google Analytics |
| 4.2 How to link Google Analytics with your website? |
| 5.1 What is Social Media |
| 5.2 Social Media Uses |
| 5.3 Different Social Media Platforms |
| 5.4 Benefits of social media |
| 6.1 Introduction to Google Ad Words. |
| 6.2 Creating Google Ads Account and settings |
| 7.1 Introduction to Video Marketing |
| 7.2 Difference between Video Marketing and Video Optimization |
| 7.3 What is CPV and CPM |
| 7.4 How to promote videos by using Google Ad words |
| 7.5 How to promote videos by using Facebook |
| 8.1 Introduction to Mobile App Marketing |
| 8.2 How to generate downloads through Facebook? |
| 8.3 How to target customers through search engine marketing? |
| 8.4 How to generate downloads through twitter |
| 9.1 Introduction to Email Marketing |
| 9.2 Types of Email Marketing |
10.1 How to Write Google Certifcation exams
11.1 Resume Writing & Job Hunting
Qualification: B. Tech (Electrical and Electronics)
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Michelle Lagrave is an accomplished academic and professional with over a decade of international experience in human resource management, leadership development, and corporate communication. Currently, she serves as a Global Manager of Coaching & Mentoring at Philip Morris International, where she leads innovative coaching strategies and mentorship programs that drive both personal and organizational success. Her expertise lies in talent management, inclusion and diversity, and strategic communication, making her a valuable asset to the field of Human Resource Management.
Michelle is currently pursuing a Doctorate in Business Administration from the University Cote d’Azur and will graduate in December 2024. She holds a Master of Science in Corporate Communication from Purdue University and a Bachelor’s degree in Cultural Anthropology with a minor in Gender Studies from Oregon State University. Her academic background is complemented by certifications in human resources and adult education, enhancing her capability to lead and inspire in various organizational settings.
Her research focuses on mentoring and its impact on strengthening organizational culture. Through her work, she explores how mentoring can be a powerful tool for fostering a positive and inclusive workplace environment.
In her professional journey, Michelle has been instrumental in driving global leadership initiatives, enhancing employee engagement, and fostering a culture of continuous learning and inclusion. Her commitment to promoting diversity and her ability to manage complex stakeholder relationships have earned her recognition as a thought leader in her field. She is fluent in both English and French and is known for her strong communication skills and her ability to connect with diverse audiences across the globe.
As a professor in human resource management, Michelle brings a wealth of knowledge and practical experience, making her a dynamic educator who is passionate about developing the next generation of HR leaders. Her teaching is deeply informed by her extensive experience in the corporate world, providing students with valuable insights into the challenges and opportunities in today’s global workforce.
various leadership roles, including Head of the Mechanical Engineering Department. He has also served as a Senior Research Associate, and an Adjunct/Extraordinarius Professor at universities within his country and beyond.
Prof Okeniyi holds a PhD in Mechanical Engineering from Covenant University, has completed postdoctoral fellowships at the University of Johannesburg and Tshwane University of Technology in South Africa, and is an alumnus of The World Academy of Science (TWAS) Postdoctoral Research Fellowship, in conjunction with grants from the National Research Foundation (NRF) of South Africa. His academic journey is marked by numerous research publications, successful supervision of both master’s and Ph.D. students, and notable achievements, including guiding students to top performances in institutional, regional, and national competitions. His research interests and expertise spans materials, production and energy design systems for sustainable environment.
Throughout his career, Prof Okeniyi has made significant contributions to the field of engineering, both in Nigeria and internationally, and continues to play an influential role in academia and research.
Dr. Simarjeet Singh Bawa
PhD in Marketing from Punjab Technical University, Punjab
He has over 16+years of Experience in academics specializing in Marketing and worked under several organizations as a Professor, Director, Dean & HOD.
He has over 8 years of experience in teaching, research, and industry. His specialization and research interests include Fog/Edge Computing, IoT, Machine Learning, and Emotion Recognition. Throughout his career, he has held various positions, including Software Engineer, Research Scholar, and Assistant Professor in Computer Science and Engineering (CSE).
A Senior IEEE Member with 13 years of teaching and research experience, holds a Ph.D. from VIT University and a Postgraduate Diploma in AI & ML from NIT Warangal. Currently, he is an Associate Professor and Head of Innovations & Entrepreneurship at CMRIT, Bengaluru. He has authored 30 research papers, holds 23 patents (8 granted), and received multiple awards including the Raman Research Award & IEEE’s R10 Ethics Champion. He actively mentors Ph.D. students, serves as Vice Chair of IEEE Young Professionals Bengaluru. His research interests span Entrepreneurship Management, AI & ML, Smart Grids, and Hybrid Electrical Vehicles. He is also a recognized research supervisor for VTU and an Innovation Ambassador for the Government of India.
Dr. Latika Vaishak Shanbhag PhD in Business Accounting from Indian Education Academy, Palampur (H.P).
She is a renowned academic leader, proudly serving as the Joint Academic Dean for the DBA & MBA programs. Holding a PhD in Financial Management and a Master’s in Education from the prestigious Indian Education Academy, Palampur, she brings an impressive 22 years of educational expertise to the forefront. She excels in teaching a wide range of management subjects, including Financial Accounting, Statistics, and Microeconomics, and has a proven track record in Corporate Training, Soft Skills Development, and language proficiency programs. Throughout her distinguished career, she has successfully held various roles, leveraging her vast knowledge and experience to drive success in numerous organizations. As a testament to her outstanding contributions to education, she is a deserving recipient of the Sava Ratna award.
