Level up your skills with IIBM's Management Programs

Executive Programme in

Digital and Social Media Marketing Strategy

By IIM CALCUTTA

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ABOUT THE COURSE

KEY HIGHLIGHTS

OBJECTIVE

With a change in consumer behaviour and media consumption, businesses across the globe have to evolve and reinvent themselves to survive and flourish in this digital era. With the IIM Calcutta digital marketing certification programme, we help in training young professionals to become proficient digital marketers empowered to take businesses to new heights.

curriculum HIGHLIGHTS

Executive Programme on Digital and Social Media Marketing Strategy (EPDSMMS) By IIM Calcutta comprises of core subjects under module. There are three core modules covered.

Course Fees

Application Fees Registration Fees Program Fees Campus Visits & Study Material Total Fees (exclusive of App & Reg fees)
INR 2,500/ + GST* INR 10,600/ + GST* INR 3,60,000/ + GST* INR 64,000/ +GST* INR 4,24,000/ + GST*

Programme Fee

Who Should Attend

  • You should have a minimum 2 years of work experience post completion of your graduation.
  • You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.
    The degree should be recognised by UGC/AICTE.
  • You should be currently working.

Key Learning Outcomes

  • To equip managers and practitioners with advanced concepts and practices of digital marketing which will help them contribute directly to overall corporate success
  • Designed to provide a foundation for marketers who want to specialize in the digital and social media
    marketing strategies, or those wanting to broaden their understanding in this domain
  • Provides participants with in-depth knowledge on digital and social media marketing analytics: how to
    plan, implement and measure a digital marketing and social media strategy to create awareness, generate leads and ultimately drive sales
  • Helps participants build on the three pillars of traditional marketing analytics, search marketing and
    social media listening and analytics

Course Completion Certificate

Dr. Anshu Singh

Ph. D From Department of Economics, School for Ambedkar Studies, Babasaheb Bhimrao Ambedkar University (Central), Lucknow

She has around (6 ½ ) years of experience including a Ph.D. & teaching experience and worked under various institutions as a Lecturer and Assistant Professor, her areas of specialization are Indian Economics, Financial Economics, International Economics, and Public Finance.

Dr. Simarjeet Singh Bawa

PhD in Marketing from Punjab Technical University, Punjab

He has over 15.5 years of Experience in academics specializing in Marketing and worked under several organizations as a corporate Professor, Director, Associate Professor & HOD, Assistant Professor, Professor & Dean.

Dr. Rajesh Kotian

Online Faculty and Research Guide, IIBM Institute Of Business Management

He has having over 19 years of Experience in Academics. He has worked with various organizations under profiles like Assistant Registrar, Professor in Management, Placement Trainer, Placement Coordinator, Examination Coordinator, Inter college Examination Observer, Project Guide, International Admission counselor.

Dr. Pushpendra Singh

Ph.D from MNIT Jaipur

He has over 19 years of Experience in academics as an associate professor specialized in Electrical Engineering ,AI & ML applications, Smart Grid, IoT applications in Electrical systems, Game theory, Power system restructuring, DER/EV integration etc

Dr. Reetika Agarwal

Ph.D from University of Lucknow, India

She has over 15 years of Experience in academics and worked with various organizations under profiles like Senior Research Associate, Professor in Management, Placement Trainer, Thesis Supervisor, Examination Coordinator, Inter college Examination Observer

Dr. Latika Vaishak Shanbhag

PhD in Business Accounting from Indian Education Academy Palampur (H.P)

Worked in the field of education as a professional with experience over 20 years in the field of management and worked with various organizations under profiles like Lecturer for Financial Accounting, Statistics for Economics, Introduction to Microeconomics, Career Talks and Personality Development, Corporate training, Soft skill trainer, Teaching IELTS, PTE, Spoken English and Personality Development, etc

Dr. Krati Agarwal

Ph.D from Dayalbagh Educational Institute, Dayalbagh, Agra

She has over 5 years of Teaching experience at-Dayalbagh Educational Institute, Agra and Kalinga University, Raipur. Content matter expert, Thesis Supervisor

Dr. Nageswara Rao

PhD PMUs Based PSVS Assessment Using AI & ML from Vellore Institute of Technology – Vellore

Committed and Engaging Professor with 12 years of experience successfully as Secretary, Assistant Professor, Doctoral Researcher Associate Professor, Vice Chairman, IEEE YP AG Bengaluru Section, Innovation Ambassador – Ministry Of Education Innovation Cell, Government of India & Academic Researcher.

Dr. Mir Salim Ul Islam

Ph.D. in Computer Science and Engineering from Chitkara University, Punjab

He has over 11 years of Teaching/Research and Industry Experience. his field of specialization and Research Interests are Fog/Edge Computing, IoT, Machine Learning, and Emotion Recognition, and worked with various organizations under profiles like Software Engineer, Research Scholar, and Assistant Professor (CSE).