The Marketing concentration moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide students the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.

MKT 7310: Advanced International Marketing (Prerequisite: BUS 7100) (3 credit hours)

This course exposes to several aspects of global marketing. This includes the international marketing environment and the international marketing mix—product, pricing, distribution, promotion—as well as emerging issues in international trade such as trading blocs, trade barriers, and standardization/adaptation.

MKT 7320: Seminar in Consumer Behavior (Prerequisite: 7040) (3 credit hours)

This seminar course provides an in-depth study of the nature and determinants of the behavior of organizations in relation to their marketing activities. This course will emphasize the cognitive processing perspectives of decision making within ethical marketing both locally and internationally. Students will also gain experience in comprehensively surveying the literature in subject areas such as memory, attitudes, perceptions, preferences, and buyer/seller behavior.

The seminars will focus on practical, professional decision making incorporating the challenges faced by marketers who must balance the needs of customers, suppliers, shareholders, employees, and other stakeholders. The course requires the student to synthesize and integrate theory and practice and to apply them toward the development of innovative and creative solutions for specific marketing situations found within an organization’s environment both locally and in the global environment.

MKT 7330: Strategic Marketing (Prerequisite: 7040) (3 credit hours)

This course focuses on marketing theory development, organizational behavior theory, innovation theory, and research to examine substantive areas in marketing. It examines the development of marketing strategies that can be adapted to the changing needs of consumers, to the strategies of competitors, and to the globalization of commerce.

Other topic areas include: segmentation, strategy, advertising, promotion, pricing, product development and management, distribution channels, sales force, relationship marketing, new product introduction, marketing across sectors, and retailing. In this course, strategic management concepts as they relate to for-profit, not-for-profit and professional organizations will be examined to enhance the student’s ability to analyze an industry and develop relevant ethical marketing strategies.
As such, this course is designed to offer exposure to the substantive issues that marketing theoreticians are grappling with and an opportunity to delve more deeply into one or more areas of special interest.

MKT 7340: Advanced Analytical Marketing Research (Prerequisite: 7040) (3 credit hours)

The focus of this course is to develop an awareness and understanding of the various information sources and techniques for gathering and analyzing marketing data that can reduce the uncertainty and increase the profitability of marketing decisions.

The course will address the data collection and data analysis. Special emphasis will be given to problem definition, data collection methods, research design, statistical analysis and interpretation of results.

MKT 7350: Marketing Communications and Experiential Marketing (Prerequisite: 7040) (3 credit hours)

This course provides students with an understanding of the process of developing and managing an integrated marketing communication campaign for a product or service.

The course provides students with allows students to prepares students to present and manage an integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques and related marketing tools. Through case studies and practical exercises, you will learn how to reach appropriate market targets in the most cost-efficient and measurable way. The course employs a mix of case discussions and lectures/class discussions.

MKT 7360: Pricing Theory and Practices (Prerequisite: 7040) (3 credit hours)

This course focuses on strategic and tactical aspects of pricing decisions for products and services. The course is quantitative in nature and takes into consideration the role of consumer behavior, economics, statistics, and management science in determining pricing policies.

BUS 7001-MKT: Business Administration Career Practical Training (3 credit hours) Repeatable in BUS 7002 or BUS 7003 (1 credit hour)

This course is an elective externship course. This course of 3 semester units requires 135 hours of externship in the eight-week session.
This course may be repeated, however, only the first 3 semester credits count toward the required units required for graduation. The course is designed to give the student practical On-The-Job experience in the directed area of Business Administration. The course presents an opportunity for student to apply and practice their knowledge and skills they have learned in their degree program and further develop their passion for their chosen industry in a real-world setting.