Post Graduate Program in

Digital Marketing

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About the course

Key Highlights

  • Designed for Working Professionals
  • 60+ Hours of Recorded Video Tutorials
  • 10+ In-class & Capstone projects
  • Live Classes- 5 days in a week & one day doubt clearing session
  • Career assistance videos
  • Placement Assistance (Job Opportunities Portal, Hiring Drives, Resume Building & more)
  • EMI Option Available
  • Post Graduate Program Certification from IIBM Institute along with Internship Certificate
  • Course Duration: 6 Months
  • Eligibility: Any Bachelors degree with 50% or equivalent at graduation, No minimum work experience required

CURRICULUM HIGHLIGHTS

Introduction to Digital Marketing
what is marketing?
Different types of Marketing?
what is Digital marketing?
Modules in Dm?
Brief Introduction about DM?
Scope of DM?
Who can Learn DM?
Website Planning
What is website?
Different types of Websites?
Basics of Html
What is Domain? Different types
How to purchase domain?
What is Hosting?Different types of hosting
how to purchase hosting?
How to integrate domain to hosting?
Introduction to WordPress?
How to install wordpress site using Xampp
How to create categories and pages?
Creating Menus to website?
How to choose themes for website?
How to install themes ?
How to Customization Business website theme?
How to CustomizationEntertainment website theme?
How to create posts?
Installing necessary plugins

 

Search Engine Optimization
What is a Search Engine?
How search engine works?
Structure of SERP
What is SEO?
Types of SEO and Techniques
What is Onpage? Factors of onpage
Meta tags Optimization
Url Optimization
Content Optimization
Image Optimization
How to create Robot.txt file
how to create Sitemap.xml
Use of Internal Link & External link
Canonicalization and permalinks
What is Offpage? Factors 
Link building Techniques
Directory Submission
social Bookmarking submissions
Article Submission
Forum Posting
Guest Posting
PDF Submission
RSS Submission
Image Submission
Classified Submission
Video Submission
Blog Commenting
Web 2.0
Press Release Submission
Types of Link Juices
Details about the Domain Authority and Page Authority
Paid Tools 

 

What is Keyword ?
Short-tail Keywords & Long-Tail Keywords
Different ways to find keywords
Selection Methods of Best Keywords
Google Keyword palnner tool
Google Trends

 

What is Content marketing?
How to get Content ideas?
How to rewrite the content 

 

Introduction to Content Marketing
Types of Content Marketing
What is iwriter
Content Marketing Do’s and Don’ts
What is Content Planning
How to find the right keywords for content marketing

 

What is Local SEO?
How to create Google my business?
How to optimize GMB
How to increase reviews
Increase citation for GMB

 

Google Webmaster Tool
Use of Google Webmaster
How to Verify Google webmaster tool to webiste?
Crawl – Fetch as Google 
How to index pages in search engines using Google Webmaster
What is Data Highlighter?
What is Rich snippets or Schema?
What is HTML Improvements?
What is AMP (Accelerated Mobile Pages)?
Site Links
What is Crawl Stats & Crawl Error
How to remove pages from Google Search results
How to Check Robots.txt
Google Index – Index Status

 

Bing Webmaster
Verify Ownership
Crawl Errors
 How to Remove a URL or Page from the Bing Index?

 

Google Analytics
What is website?
Different types of Websites?
Basics of Html
What is Domain? Different types
How to purchase domain?
What is Hosting?Different types of hosting
how to purchase hosting?
How to integrate domain to hosting?
Introduction to WordPress?
How to install wordpress site using Xampp
How to create categories and pages?
Creating Menus to website?
How to choose themes for website?
How to install themes ?
How to Customization Business website theme?
How to CustomizationEntertainment website theme?
How to create posts?
Installing necessary plugins

 

Social Media Marketing
What is Social Media
Social Media Uses
Different Social Media Platforms
Benefits of social media
What is Social Media Optimization?
Diminesions of Social media images
 How to increase the reach of organic posts?
How to increase engagements?
Social media tools.
What is Hoot suite and Buffer

 

What is Social Media Marketing?
How to Create a Facebook business page?
Optimization of Facebook page
How to Connect instagram to fb page?
How to create Facebook Ads?
Struture of Facebook Ads
Different types of ads in Fb
How to run Branding ad?
How to genrate more traffic to website?
How to select the right audience
How to use Facebook for lead generation

 

Introduction to LinkedIn Marketing
When to use LinkedIn Marketing?
How to create Company page?
How to Create LinkedIn Ads
How to generate B2B Leads?

 

Introduction to Twitter Marketing
How to create Twitter ads
Increase followers with Twitter Ads
Increase website visitors through twitter ads
App installation with Twitter Ads

 

Introduction to Pinterest ?
How to use Pinterest?
How to create ads in Pintrest

 

Introduction to Instagram Marketing
How to create Instagram ads
4. How to Generate leads through Instagram Marketing
5. Drive traffic to your website using Instagram Ads

 

Youtube Optimization
How to create youtube channel?
Introduction to Optimization Basics
Differenet ways to create video
Tools to create  video
How to upload video to youtube and setting
Youtube Seo
How to monetize your YouTube video?
How to increase your views on YouTube?
How to use cards in video
How to add annotations 
Audience Retention. YouTube Analytics
Social media impact on YouTube video ranking

 

Search Engine Marketing(SEM)
Introduction to Google Ad Words. 
Creating Google Ads Account and settings
Struture of Google Ads
What is Campaign?Types of Campaigns
Differnet Goals
Keyword Match Types.
How to create Search Ads?
How to select the right keywords for search Ads?
Different methods to control fraud click on your ad

 

Introduction to Display Marketing
How to create Banner ads?
Create Re-marketing with Display Ads

 

Introduction to Mobile App Marketing
How to generate downloads through Facebook?
How to target customers through search engine marketing?
How to generate downloads through twitter

 

How to Write Google Certifcation exams
Introduction to Ecommerce Marketing
Basic difference between Normal SEO and e-commerce website SEO
The role of reviews in e-commerce marketing
How to think as a customer
How to increase e-commerce sales through Facebook
Effective strategy plan for the Ecommerce website

 

Introduction to Video Marketing
Difference between Video Marketing and Video Optimization
What is CPV and CPM
How to promote videos by using Google Ad words
How to promote videos by using Facebook

 

Introduction to Email Marketing
Types of Email Marketing
Mail chimp for Email Marketing
Email Template creating
How to setup Newsletter and templates
How to extract customer’s data

 

What Is Google AdSense?
Difference between Google Ad words & Google Analytics
How to create Google AdSense account
Different types of Ad unit
Plugin for AdSense integration
Difference between Google AdSense & Affiliate Marketing

 

Introduction to Affiliate Marketing
Minimum eligibility for Affiliate Marketing
Methods to start earning from Affiliate Marketing
How to get affiliate links
How to apply for Commission Junction

 

What is mean by Freelancing?
How to get a project on Freelancer?
How to get a project on Upwork?
How to create gigs on Fiverr?

 

Image Creation

 

Resume Writing & Job Hunting

Resume Writing & Job Hunting

 

PROGRAMMING LANGUAGES AND TOOLS

Capstone Projects

LMS Capstone Projects

  • Create your own blog, write content for your niche & Post & share in social media
  • Do keyboard research for different companies & search volume for keywords
  • SEO Projects for companies
  • Create business page in FB and integrate instagram account and create lead generation Ads
  • Create facbook Ads, google Ads, for education institutes

CERTIFICATION

WILL I GET CERTIFIED?

On completion of the Post Graduate Program in Buisness Analytics and Data Science, aspirants will receive an Industry-endorsed Certificate along with Internship Certificate.

MENTORSHIP

Our Industry mentor team will guide you with:

– Provide unparalled 1:1 support and guidance
– Help execute in-class assignments and case studies
– Discuss & identify learning gaps and other solutions such as refresher sessions and one-on-one project feedback
-Set learning goals
-Discuss your progress status with trainers and other industry mentors on a regular basis to ensure consistent advancement

Mugula Parshuram Yadav

Qualification:

Program Fees

Fees

INR 35,000

INR 25,000

*18% GST Extra

Financing Option:

” IIBM Institute of Business Management” provides education loan through a Lendbox.

For more details contact to loansolutions@iibminternships.com

Our Faculty