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IIBM Institute: 7 Skills Every Digital Marketer Needs To Succeed

Whether you are new to digital marketing, working with the marketing team at an enterprise or an entrepreneur, the latest digital marketing skills are essential in today’s fast-evolving digital world.

Here are the most important skills that you need to make yourself a desirable job candidate in the digital age—

 

1.     Social Media Marketing
Being Social media savvy helps. The pace at which information travels through social media is simply stunning. Understanding how people use different social media platforms, helps you modify and market content, specifically, for each one of them.
2.      Data Analysis
Digital marketing needs a lot of data analysis. Knowing what people search for in the internet gives you an insight into their likes and dislikes. A good digital marketer makes use of the analyzed data to increase traffic and generate leads.
3.      Adaptability

The digital world moves super-fast. To be a successful digital marketer, you must be updated on the latest trends, at all times. In digital marketing, it is just adapt or suffer. Willingness to learn and ability to adapt quick are traits to be a successful digital marketer.

4.     Technical Skills

Basic coding or photo editing will come in handy when communicating with tech teams.Being technically competent is important, as it makes it easy for developers to reproduce your vision, so it benefits the customer.

5.      Teamwork

Your ability to join hands with others, through social media, is very important for your success. Social media teams help increase the reach of your content. Build your dedicated social media team today and reap the benefits.

6.     Content Skills

Though optional, a digital marketer with good writing skills is a hot commodity. Reason being, only a digital marketer knows how to connect with a customer. A good mix of words with the product can instantly attract customers.

7.     Soft Skills

Paying attention to your communication skills helps you connect with your team at work. Flexibility and friendliness are qualities you must pay attention to, when talking with your employer or client. This can make or break deals.

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Dr. Anshu Singh

Ph. D From Department of Economics, School for Ambedkar Studies, Babasaheb Bhimrao Ambedkar University (Central), Lucknow

She has around (6 ½ ) years of experience including a Ph.D. & teaching experience and worked under various institutions as a Lecturer and Assistant Professor, her areas of specialization are Indian Economics, Financial Economics, International Economics, and Public Finance.

Dr. Simarjeet Singh Bawa

PhD in Marketing from Punjab Technical University, Punjab

He has over 15.5 years of Experience in academics specializing in Marketing and worked under several organizations as a corporate Professor, Director, Associate Professor & HOD, Assistant Professor, Professor & Dean.

Dr. Rajesh Kotian

Online Faculty and Research Guide, IIBM Institute Of Business Management

He has having over 19 years of Experience in Academics. He has worked with various organizations under profiles like Assistant Registrar, Professor in Management, Placement Trainer, Placement Coordinator, Examination Coordinator, Inter college Examination Observer, Project Guide, International Admission counselor.

Dr. Pushpendra Singh

Ph.D from MNIT Jaipur

He has over 19 years of Experience in academics as an associate professor specialized in Electrical Engineering ,AI & ML applications, Smart Grid, IoT applications in Electrical systems, Game theory, Power system restructuring, DER/EV integration etc

Dr. Reetika Agarwal

Ph.D from University of Lucknow, India

She has over 15 years of Experience in academics and worked with various organizations under profiles like Senior Research Associate, Professor in Management, Placement Trainer, Thesis Supervisor, Examination Coordinator, Inter college Examination Observer

Dr. Latika Vaishak Shanbhag

PhD in Business Accounting from Indian Education Academy Palampur (H.P)

Worked in the field of education as a professional with experience over 20 years in the field of management and worked with various organizations under profiles like Lecturer for Financial Accounting, Statistics for Economics, Introduction to Microeconomics, Career Talks and Personality Development, Corporate training, Soft skill trainer, Teaching IELTS, PTE, Spoken English and Personality Development, etc

Dr. Krati Agarwal

Ph.D from Dayalbagh Educational Institute, Dayalbagh, Agra

She has over 5 years of Teaching experience at-Dayalbagh Educational Institute, Agra and Kalinga University, Raipur. Content matter expert, Thesis Supervisor

Dr. Nageswara Rao

PhD PMUs Based PSVS Assessment Using AI & ML from Vellore Institute of Technology – Vellore

Committed and Engaging Professor with 12 years of experience successfully as Secretary, Assistant Professor, Doctoral Researcher Associate Professor, Vice Chairman, IEEE YP AG Bengaluru Section, Innovation Ambassador – Ministry Of Education Innovation Cell, Government of India & Academic Researcher.

Dr. Mir Salim Ul Islam

Ph.D. in Computer Science and Engineering from Chitkara University, Punjab

He has over 11 years of Teaching/Research and Industry Experience. his field of specialization and Research Interests are Fog/Edge Computing, IoT, Machine Learning, and Emotion Recognition, and worked with various organizations under profiles like Software Engineer, Research Scholar, and Assistant Professor (CSE).